What does the Times of India really want to achieve through the “Aman ki Asha” initiative? Beats me. It is rather silly that the newspaper which claims to be India’s best and biggest, does not understand that getting a bunch of artists, cricketers and page 3 people will not solve any issue. Yes, we want peace, but one has to get realistic.
The issues do not lie with the people. The “aam” aadmi does not care about the peace with Pakistan, he worries about his next meal. He does not care about the ghazal singer from Karachi, he wonders about why is Ajmal Kasab still alive. The real issues are on the political front. No amount of people’s movement, if that ever happens, will serve any purpose towards peace. Yes, The “Times of India” can vie for another award (in journalism or social advertising), like they did with Lead India and the Teach India campaigns. But even the campaign looks unconvincing, defensive, and non committal in its targets.
Many issues remain unanswered. Should we forget and move on? What does TOI have to say about the firing across the border which occurs almost everyday? And what about the likes of Sarabjeet? And will it get the Jang Group to pressurise the Pakistani government to finally come clean and accept the attack on Mumbai?
Wet dreams, TOI. “Aman ki Asha” just feels good, doesn’t achieve anything. And yes, it soils you.
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