Designer and owner Evetta Petty’s hats from Harlem’s Heaven Hat Boutique has been featured in the New York Times, Crain’s NY, and the New York Daily News. Harlem World tried to caught up with her while she was still in India, searching for fabric for her hats before she gets back in my store next month.
Harlem World: Who is your main consumer in Harlem who buys hats?
Evetta Petty: The Ministers Wives and the well dressed Church Divas.HW: What fabric are most of your hats made of?
EP: Our favorite fabric for hats is Grosgrain and Satin ribbon because the hat can be worn all year round. We like to call it “The hat for all seasons!”
HW: Where are most of your clients from (Harlem, etc.,)?
EP: We are shipping hats to clients from all over the World because of our busy website.
HW: When is the best time to where a hat (year around, Sunday’s, etc.,)?
EP: Hat Lovers won’t leave the house without a hat but, hats do have a high season starting with Easter time followed by Mothers Day then the Kentucky Derby and ending with the Ascot races in England. The time period between March and June is high hat season. After that, the fun in the sun Hat Lovers will be struting their chapeau on the beaches and at fabulous resorts.
HW: Why did you go into designing hats?
EP: After graduatiing from FIT, I worked in many areas of fashion but always designed hats as a hobby on the side. After placing a couple of hats in a boutique, they started selling like crazy and I ended up being in the hat business full time.
HW: What’s hot for Spring (colors, styles, etc.,)?
EP: This spring look for citrus colors. You will see a lot of lemon yellow, kiwi green and vibrant orange. You will also see a lot of baby pink and powder blue. In my new spring line, will have an aray of colors accented with jewels, beads and embrodiery inspired by my recent trip to New Dehli, India.
www.harlemsheaven.com
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